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| Shoes of Prey: Managing the Dark Side of Value Co-creation - Teaching Note |
| 作者姓名：Sanjit Kumar Roy; Gaganpreet Singh; |
| | 商品編號：8B20A022 |
| 出版日期：2020/03/31 | 內容長度：12 頁 |
Teaching note for product 9B20A022.
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| Shoes of Prey: Managing the Dark Side of Value Co-creation |
| 作者姓名：Sanjit Kumar Roy; Gaganpreet Singh; |
| 商品類型：Case (Pub Mat) | 商品編號：9B20A022 |
| 出版日期：2020/03/31 | 內容長度：8 頁 |
Launched in 2009, Australian-based Shoes of Prey allowed potential customers to design every detail of a pair of shoes. The co-creation strategy offered customers a sense of ownership and increased their perceived value of the shoes. The company initially focused on niche customers; however, as a result of increased business investment, it decided to scale its business to the mass market. This mass customization and co-creation strategy brought numerous .....more
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| BIRA 91: Setting New Prices in an Established Segment |
| 作者姓名：Gaganpreet Singh; |
| 商品類型：Case (Pub Mat) | 商品編號：9B18A048 |
| 出版日期：2018/07/18 | 內容長度：7 頁 |
In 2015, Cerana Beverages Pvt. Ltd. launched Bira 91 (Bira), India’s first handcrafted beer. It was introduced to fill a gap in the market between Indian brands and expensive imported beers. The handcrafted beer was priced lower than several premium beers but was more expensive than the market leaders. This allowed Bira to develop price leadership in the premium beer segment. By setting a new price range, Bira executed “high quality, low price” appeal .....more
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| BIRA 91: Setting New Prices in an Established Segment - Teaching Note |
| 作者姓名：Gaganpreet Singh; |
| | 商品編號：8B18A048 |
| 出版日期：2018/07/18 | 內容長度：9 頁 |
Teaching note for product 9B18A048.
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| United Airlines’ Service-recovery Challenge After Reputation Meltdown - Teaching Note |
| 作者姓名：Sandeep Puri; Kushal Dev Kashyap; Gaganpreet Singh; |
| | 商品編號：8B18A015 |
| 出版日期：2018/03/02 | 內容長度：14 頁 |
Teaching note for product 9B18A015.
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| United Airlines’ Service-recovery Challenge After Reputation Meltdown |
| 作者姓名：Sandeep Puri; Kushal Dev Kashyap; Gaganpreet Singh; |
| 商品類型：Case (Pub Mat) | 商品編號：9B18A015 |
| 出版日期：2018/03/02 | 內容長度：9 頁 |
In 2017, United Airlines suffered a blow to its corporate reputation throughout the United States and international markets, including China, mainly due to an incident on United flight 3411, in which an airport enforcement officer forcibly dragged a passenger out of a plane. The inadequate public relations reaction following the incident and ineffective crisis management left the company reeling. The company became subject to scathing social media .....more
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| Laurs & Bridz: Implementation of a Customer Relationship Management Solution - Teaching Note |
| 作者姓名：Anand Khanna; Sandeep Puri; Abhishek Sen; Gaganpreet Singh; |
| 商品類型： | 商品編號：8B18A004 |
| 出版日期：2018/01/26 | 內容長度：11 頁 |
Teaching note for product 9B18A004.
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| Apple Watch: Managing Innovation Resistance |
| 作者姓名：Tania Bucic; Gaganpreet Singh; |
| 商品類型：Case (Pub Mat) | 商品編號：9B18A005 |
| 出版日期：2018/01/24 | 內容長度：8 頁 |
Having affirmed its place in the computer, phone, and music markets, Apple Inc. (Apple) decided to embark on a brand extension strategy, shifting its focus to wearable technologies. With this shift in mind, Apple launched the Apple Watch in April 2015 as an attempt to enter different industries. Apple Watch integrated fitness and health features with Apple’s mobile operating system (iOS) and other Apple products and services. Because Apple owned the .....more
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| Apple Watch: Managing Innovation Resistance - Teaching Note |
| 作者姓名：Tania Bucic; Gaganpreet Singh; |
| 商品類型： | 商品編號：8B18A005 |
| 出版日期：2018/01/24 | 內容長度：8 頁 |
Teaching note for product 9B18A005.
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| Pepperfry.com: Marketing to Manage Customer Experience - Teaching Note |
| 作者姓名：Gaganpreet Singh; Sandeep Puri; Sanjit Kumar Roy; |
| | 商品編號：8B17A034 |
| 出版日期：2017/06/07 | 內容長度：11 頁 |
Teaching note for product 9B17A034.
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